Chains Launch New Hand-Breaded Chicken Fillet Sandwich, Freshly Prepared by Real People
The Hand-Breaded Chicken Fillet Sandwich features a hand-breaded chicken breast fillet, dipped in a buttermilk and egg batter, dusted with seasoned flour and then fried to a golden perfection and topped with tomato, lettuce and mayonnaise on a seeded bun. It is available for $3.99 as an entrée or $6.49 as a combo with fries and a drink. Prices may vary.- Secondly, the dual paddles attached in the Zojirushi bread machine enable you to blend the dough in an effective way. They are especially favorable for bread that call for intense kneading. This component was produced by the most skilled Japanese technical engineers.Believe me, by using this bread machine and user manual, you could cook loads of recipes for your guests. They will definitely appreciate your skills without even knowing the trick behind it). So, if you are seeking a cost-effective bread maker that can handle each and every step in the bread making process, then the Zojirushi BBCCX20 is the finest bread maker for you!To support the positioning “machines can’t eat it, so machines shouldn’t make it,” the brands’ ad agency, Los Angeles-based David & Goliath, created a humorous 30-second TV spot, titled “Robot,” that depicts a dejected, life-size robot trying to indulge in a Hand-Breaded Chicken Fillet Sandwich without any luck because…he doesn’t have a mouth. The ad can be viewed on both brands’ YouTube channels (www.youtube.com/carlsjr and www.youtube.com/hardees). An additional 60-second commercial is also available online, which shows the robot destroying its apartment in frustration. Both spots were directed by Rocky Morton and include extensive special effects, lasers, pyrotechnics and more.- The best feature of the Zojirushi BBCCX20 is the 13-hour set timer. Using this facility, you can bake your home made bread even when you are sleeping. This convenient feature enables you to fill the details in a LCD display. Once you have set the timer, the automatic bread maker will bake the bread at the perfect pace. Meanwhile, you can settle-back and relax.Haley added, “If you notice a pattern here, it’s because we have been trying to raise the food-quality levels in the fast food industry for a number of years now, and one of the main ways we do that at Carl’s Jr. and Hardee’s is by making food the old-fashioned way - from our Hand-Scooped Ice Cream Shakes and Malts™, to our Hand-Breaded Chicken Tenders™, to Hardee’s Made from Scratch Biscuits®. There aren’t even many sit-down restaurants that do that anymore. So, the Hand-Breaded Chicken Fillet Sandwich is certain to be a craveable new menu item in that fine tradition.”CARPINTERIA, Calif. -- Carl’s Jr.® and Hardee’s® restaurants, known for being industry leaders in innovative, premium-quality fast food, launched their newest menu item, the Hand-Breaded Chicken Fillet Sandwich™. The sandwich, available now, is freshly prepared, battered and breaded by-hand in each and every restaurant throughout the day. It provides guests yet another sit-down restaurant quality lunch or dinner option at the chains’ locations across the country.The “Robot” will also be appearing at participating Carl’s Jr. and Hardee’s restaurants, as a 6-foot-tall cardboard replica of the character will be on display for guests to check-out and take photos with.Carl's Jr. and Hardee's launched the new Hand-Breaded Chicken Fillet Sandwich this week. The premium-quality sandwich is made by real people, not robots. (Photo: Business Wire)Phil MillerIn addition, the new Hand-Breaded Chicken Fillet Sandwich will be supported by a digital campaign that will be revealed later this month on the brands’ YouTube, Facebook (www.facebook.com/carlsjr and www.facebook.com/hardees) and Twitter pages (www.twitter.com/carlsjr and www.twitter.com/hardees). Stay tuned to these channels for the latest information!
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6771114&lang=en
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